Ireland’s first ever week long celebration of bread is now well and truly underway!

National Bread Week kicked off this morning with a launch event at Bord Bia where Senator Feargal Quinn, chef Rachel Allen, and dietitian Dr Mary McCreery all spoke about the importance of Irish bread – and what it means to them personally.

As part of the celebrations, bakers delivered hampers of freshly baked breads to radio stations across Ireland, and all through the week bakers and retailers will be holding promotions and samples – just look out for the Love Your Loaf logo.

Tomorrow we’ll be revealing the world’s largest soda bread…we’re just getting started now!